Falcons name Jim Fries Director of Marketing


The Fresno Falcons hired Jim Fries to handle marketing and the sale of sponsorships to the business community in the Central Valley.

Fries, a graduate of Hoover High, has been active in the Fresno community for years. He served as the Community Scrip Marketing Coordinator for Scrip Plus from 1996-1998 and taught special education classes at several schools in the area. Fries joins the Falcons from The Business Journal where he was Marketing Executive from 1998-1999.

Jim will be responsible for packaging marketing and advertising opportunities for area businesses such as arena signage, game programs, group ticket sales, and radio sponsorships.

"Jim will be a tremendous asset to our staff," said Fresno General Manager, Brian Viselli. "The relationships he has built over the past couple of years will help spearhead our efforts to continue to build strong ties with the Central Valley business community."